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Thursday, 15 August 2013

England versus Scotland football clash on ITV attracts 9 million viewers

10:17

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England v Scotland Match that … England's Ricky Lambert celebrates scoing the winning goal during the International match between England and Scotland, shown on ITV. Photograph: Mark Davison

More than 9 million football fans tuned in to ITV's coverage of the first clash between England and Scotland in 14 years.

ITV's coverage of the "competitive friendly", which saw England triumph 3-2 in a thrilling match, attracted an average audience of 6.8 million and a 31.4% share between 7.30pm and 10.25pm.

The 15-minute peak audience was 9 million.

ITV said that for the period of the actual match, which kicked-off at 8pm, the average audience was 8.2 million and a 36% share of the TV audience.

On the basis of five-minute peak audience measurement, the match hit 9.2 million.

Earlier this year England's 2-1 win over Brazil managed a 5-minute peak audience of 9 million.

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