Match that … England's Ricky Lambert celebrates scoing the winning goal during the International match between England and Scotland, shown on ITV. Photograph: Mark DavisonMore than 9 million football fans tuned in to ITV's coverage of the first clash between England and Scotland in 14 years.
ITV's coverage of the "competitive friendly", which saw England triumph 3-2 in a thrilling match, attracted an average audience of 6.8 million and a 31.4% share between 7.30pm and 10.25pm.
The 15-minute peak audience was 9 million.
ITV said that for the period of the actual match, which kicked-off at 8pm, the average audience was 8.2 million and a 36% share of the TV audience.
On the basis of five-minute peak audience measurement, the match hit 9.2 million.
Earlier this year England's 2-1 win over Brazil managed a 5-minute peak audience of 9 million.
• To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
